TradeUp Zambia marked an important milestone with its first-ever Business Conference & Exhibition—bringing entrepreneurs, business leaders, programme participants and guests together around business development, learning, connection and opportunity.
Among the international voices who joined the conference was Dr. W.E. Da'Cruz, an award-winning entrepreneur, lecturer, scholar and global speaker from the United States.
Known as The Digital Diplomat™, Dr. Da'Cruz brought experience spanning entrepreneurship, technology, digital transformation, eCommerce and international market access.
A global perspective on entrepreneurship
Dr. W.E. Da'Cruz works at the intersection of strategy, entrepreneurship, technology and leadership.
As a global speaker and facilitator, she has contributed to high-level conversations around economic development, innovation and digital trade across the United States and Africa. Her work has taken her to Mozambique, Ethiopia, Ghana, Uganda, Kenya, Malawi, Zimbabwe, Kuwait and South Africa.
She has also served through the U.S. Department of State's Speaker Program, supporting entrepreneurship training and market-access initiatives.
Businesses need more than a good product. They need the knowledge, systems, connections and market understanding required to grow.
